Featured Image by Phantom Productions How the Best Campaigns Build Brands, Move Culture, and Win Loyalty Some sports ads get likes. The great ones change how we feel. They don’t just promote a product, they become a brand’s soul in motion….
Accelerate Your Marketing & Creative Impact
Content is everywhere. But not all content connects. Some scroll by without a second thought. Some earn a click but not a conversion. And then there’s the kind of content that lands. It gets remembered. It drives action. So what makes…
How to Develop Creative Ads That Work
Let’s cut through the noise, creative advertising isn’t about making noise. It’s about making impact. That used to mean throwing a lot of clever ideas at the wall and hoping a few stuck. Today? It still does but now we throw…
How AI is Changing SEO (And What Your Business Can Do About It)
AI has emerged rapidly, leaving many businesses uncertain about the future of SEO. What was once just “SEO” has now splintered into new terms like AISO, AEO, GEO, AIO, and more. If you’ve noticed a decline in traffic, likely caused by…
How Smart A/B Testing Turns Targeted Ads into High-ROI Campaigns
Ad budgets are rising. Attention spans are shrinking. If your marketing isn’t optimized, you’re not just wasting money; you’re leaving growth on the table. Whether you’re a CMO managing a multi-platform ad budget or a founder running your first campaign, the…
Skip the Script: Why Your Sales Pitch Should Sound Like a Real Conversation
That Moment at the Conference… Watch the whole interview with Neil Patel here. You’re at a busy industry event, coffee in hand, and suddenly you spot that dream client you’ve been hoping to meet. You get one shot. And you freeze….
Design That Works: The Business Case for Better UI/UX
Design isn’t just about looking good, it’s about delivering results. At WebMarketers, we take a design-first approach not because we love pretty things (though we do), but because thoughtful UI/UX design is one of the most reliable ways to grow your…
Why High Quality Video Is a Key Part Of The Marketing Equation
When it comes to online content, people love videos. They’re fast, attention-grabbing and simple to consume. Thanks to social media algorithms, it’s easy to watch hundreds of videos in a single day — and almost 90% of consumers actually want to…
Using AI To Take The Guesswork Out Of Marketing And Advertising
Advertising can feel like a guessing game. You create a campaign you think will resonate with your target market, send it off into the world and hope for the best. You can improve your odds with market research, but surveys and…
Three New Partners Named – Setting The Stage For Canada-Wide Expansion
TL;DR WebMarketers, a rapidly growing digital agency based in Ottawa, has restructured to support its nationwide expansion. The agency, known for its expertise in web development, marketing, and video/animation, has named three new partners – James Gollner, Mike Kachaniwsky, and Chris…